![]() While TikTok may get a reputation as being for teenagers, a full 24% of its global audience is women aged 18 to 24.TikTok recently surpassed a huge milestone: 1 billion global active users.These are also people who are interested in engaging with brands and doing some serious shopping… so if your company is on the ‘Tok, it’s time to get to know (and love) your viewers. There are people from every generation represented on the app, using TikTok’s fun and easy editing tools to post videos on everything from dance trends to financial advice (for better or for worse) to activism. You’ve probably got a broad picture in your head of who the average TikTok user is - but the truth is, not every one of the billion global active users on the platform is a Billie Eilish impersonator. 90% of TikTok users report that the platform makes them happy and never gets boring.The second-most popular hashtag is #viral, which clocks in at a mere 6.3 trillion views. The most popular TikTok hashtag is #fyp, which has 18.57 trillion views to date.Users tune in to TikTok to find fun: 4 in 5 users rate Tiktok as very or extremely entertaining.TikTok users spend 22.9 hours per month on the app Youtube clocks in with a slightly higher number at 23.4 hours monthly.In other words: TikTok may have fewer users than Instagram, but it appears to be more compelling. However, when you rank apps for highest usage time, TikTok climbs the charts slightly, clocking in at #5.TikTok is the sixth most frequently used social media app, up from its seventh-place finish in 2021 (Facebook, Youtube, Whats app, Instagram, and WeChat outrank it).China’s version of TikTok, Douyin, meanwhile, has 600 million active daily users… a number that experts project will pass 835 million by 2025.TikTokers use the app for an average of 1.5 hours every single day. ![]() ![]()
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